• A moment of pure grace and delight for the senses... an out-of-the-ordinary philosophical and sensory journey.

    — Adèle Gesnouin, National Portfolio Manager - Luxury Brands - Dandurand Group

  • A wine experience that changes what you thought you knew about life.

    — Michel-Jack Chasseuil, Wine Collector

  • I was totally immersed in a parallel world, where wine is all at once pleasure, sacredness, beauty and elevation.

    — Sandrine Balthazard, Founder - Le Parloir, Private Cellars

  • Perhaps, through his quest for the sacred, Thierry Forbois invites us, in his own singular way, to an intimate encounter with the divine.

    — Sebastien Leblond, CEO, The Farms, Abu Dhabi

  • When turning 80, of the five things I'll remember, there will be this experience, so far from anything we know...

    — Marie-Chantal Milette, Founder - Kryptonie

  • It’s intense, and before you know it, you’re filled with reverence, for wine, for life, for the moment—in fact, it’s life itself that is celebrated through wine.

    — Jean-Simon Rioux-Ranger, Chef Sommelier - Le Coureur des Bois

  • An experience that forced you to step out of the autopilot with which we spend too many of our days. It was a conscious and moving return to the realm of the inner self.

    — Rachel St-Amand, Founder - BL NK le Collectif

  • We are guided towards an awakening of the senses, until we become ultra sensitive, with an extreme level of awareness...

    — Gabriel Bellomo, Founder - PerformHaus

  • Julie Hélie

    Caught up in the emotion, I felt like Eve naked in front of the wine...

    — Julie Hélie, Sommelier

  • As our society has moved away from religious sentiment, to reconnect with it, in this surprising way, through wine, was a significant experience for me.

    — Pierre Michaud, General Manager - Chartwell

  • The ultimate tasting experience, definitely.

    — Camille Bourgault, Sommelier

  • There was this moment during the experience when I was overwhelmed by an immense feeling of inner calm.

    — Jonathan Primeau, Founder - CellArt

Michel-Jack Chasseuil

“October 2018, I fly from Paris to Montreal, invited to take part in the Thierry Forbois' Way of Wine Ritual.

At 77 years old, nothing could have prepared me for what I was about to experience on this evening. Throughout my life as a wine collector and enthusiast, I have had the joy of tasting some of the finest nectars on earth, but I could never have imagined that drinking a glass of wine could become a sensual, aesthetic and spiritual experience of such depth, dare I say mystical…, it’s a wine experience that changes what you thought you knew about life.

You truly have to live this moment to understand the nature of the intense emotions it awakens in you and the feeling of serenity and renewal it brings, which stays with you long afterwards.

Today, thinking back, I realize that I had the rare chance to witness the birth of a new art, and if no one can predict if this art will outlive its creator, I am grateful to have lived this moment in my lifetime, to be able to say today that I was part of it.”

Michel-Jack Chasseuil

Avid wine connoisseur and owner of the world’s most prestigious wine collection.